Looka Look

Posted by shut on 15.10.2008, 07:02 | Last update: 15.10.2008, 07:33

Think you're the coolest, best dressed and most fashion savvy kid that ever lived? Head to LookBook and you'll either feel proved wrong, or completely at home. LookBook exists to make the average person feel hopelessly unfashionable. But in doing so, you can pick up inspirations, ideas and take mental notes on fashion trends. Or simply admire the beautiful people.

The goal of LookBook is to: "To bring together diverse, aesthetically talented and open-minded people around the world and showcase the best in international street fashion." The idea is to post up a photo of yourself and your 'look' and it will be 'hyped' by other members, and the more 'hype' you get, the higher you'll move up the ranks, and the more 'karma' you'll get. The idea is to build up your reputation, collect fans and pages of nice comments. At least, that is how I understand it. The website is also searchable by most hyped, country, sex, fashion item, brand and occupation. It seems to be a fabulously extravagant way to get complementary comments about your expensively vintage looking outfits, but it is also a great way for the average Joe to have a peek at those in the know.
Tess Eaton

Click Here to go directly to LOOKBOOK.